客戶：德國慕尼黑蘭德爾啤酒有限公司
品牌：RANDLE（蘭德爾）
項(xiàng)目：RANDLE原漿啤酒產(chǎn)品包裝
上市時間：2021年3月
設(shè)計(jì)：博創(chuàng)設(shè)計(jì)團(tuán)隊(duì)
博創(chuàng)設(shè)計(jì)為RANDLE品牌重新定義了德式啤酒現(xiàn)代新潮的設(shè)計(jì)風(fēng)格，用新的視覺語言詮釋品牌。手繪黑鷹形象，在德國文化中代表力量與勇氣，鷹爪緊握啤酒木桶，守護(hù)品牌的品質(zhì)與啤酒文化傳承。現(xiàn)代視覺表現(xiàn)與復(fù)古元素的碰撞結(jié)合，改變傳統(tǒng)啤酒固有印象，煥發(fā)品牌形象新風(fēng)尚。
Client : Randle Beer Co., Ltd. Munich, Germany
Brand : Randle
Design : Bofly design team
Bofly design redefines the modern fashion design style of German beer for Randle brand, and interprets the brand with new visual language. Hand painted black eagle image represents strength and courage in German culture. Eagle claws hold beer barrel tightly, and guard brand quality and beer culture inheritance. The combination of modern visual expression and retro elements changes the inherent impression of traditional beer and gives us a new brand image.
